SOCIAL MEDIA OPTIMIZATION

Social Media Optimization (SMO) has emerged as one of the most powerful forms of online marketing. In general, SMO includes strategically placing your product or brand in front of the millions of eyeballs that occupy, religiously, the social networking community.

Before you conclude that “social networking” is inconsistent with your target demographic, please read on – you’ll find that regardless of your target demographic SMO is the ultimate platform to strategically grow and spread buzz about your business or product.

In general, SMO is about generating buzz, lots of it. However, in the process of generating buzz SMO allows you to strategically build external links, increase website traffic, and proactively manage your brand.

Like no other medium before it “news” and “rumors” have the propensity to spread like wild fire through various social networks, including MySpace, Digg.com, Stumbleupon, and YouTube. When major brands like Chevrolet want to introduce a new series of truck, or when Victoria Secret wants to promote a new strapless bra, they successfully use social networking websites to spread news about the launch.

The same holds true for businesses of any size looking to promote a revolutionary product or service. However, the SMO process takes a bit of creativity, a strong understanding of how social network websites work, a willingness to think outside the box, and a desire to strategically promote your business via word-of-mouth marketing.

Portfolio Republic had implemented SMO strategies for large companies, as well as smaller and mid-sized companies looking to build brand awareness and sell more product.

If you are looking to build your business via social media websites, including Facebook, Digg, Stumbleupon, YouTube, MySpace and others, please contact us.